Way back in 2007, Janan, founder of CocoRose London, invented the foldable shoe concept to liberate women from painful high heels.
As a young professional living in London, Janan's daily commute in heels proved to be an incredibly uncomfortable and impractical challenge, not to mention the subsequent painful office hours that ensued.
By the age of 26, she had had enough and so she obstinately sought a solution and set out to create shoes that were comfortable, stylish and easy to fold away into her handbag when (and if) she would need to wear heels.
Following the launch of the business, CocoRose London won lots of awards and gained a lot of press coverage from all over the world. Over the years, they have continued to pioneer the foldable shoe space and now also offer a sumptuous range of flats and trainers.
This award-winning brand is stocked in beautiful stores internationally, regularly seen in the press and worn by influential women all around the world.
They also hold collaborations with iconic British brands including The Royal Ballet and The British Academy of Film and Television Arts.
By seamlessly fusing function, high style and the ultimate in comfort, they have fast become the cult, go-to footwear brand for strong, on-the-go women and their mission to accommodate a 21st century lifestyle remains completely unwavering.