Our promise is to bring you seductive and affordable lingerie that takes you from day to night time, and everywhere in between.
Our multi award-winning team launch four fashion lingerie collections per year, plus lots of beautiful mid-season delights. Our designs reflect a uniquely modern take on lingerie – often using unusual fabrics and trims and creating stunning new silhouettes. All styles are exclusively designed and manufactured to our exacting standards, and ensure that we maintain a truly unique and inspiring collection every season
Founded in 2005 by Emily Bendell, the story and vision for the brand was simple. Fashion-led luxurious lingerie and nightwear collections designed for spirited and style conscious women. Bluebella is a lingerie brand with strength and modernity at its heart; created to redefine sensuality.
“To me lingerie is a personal self-expression of individual style and spirit. The Bluebella woman does not see lingerie as a functional or traditionally sexy purchase to be ‘dressed up in’ for someone else. If the thing we wear closest to our skin is for someone else and not ourselves – what does that tell us about our bodies? I wanted to create a brand and product that was empowered, confident, sassy, contemporary and fashion focused. We design to make women feel their most fabulous selves!” Emily Bendell, Founder and CEO.